In an era of intelligent consumerism, it is weird that admakers stick to an old formula. Using women as the ‘pull factor’ may be a tempting idea, but it doesn’t guarantee an audience these days. Sexy but not skimpily clad, the pretty girls in this shoe ad serve more as a theme-filler than the mainstay of this creative.This new campaign for Kiwi Shoe Polish by Grey ad agency Hong Kong, seems to be obsessed either with the idea of male dominating world or lacking female members in their creative team. Otherwise, featuring a girl, smaller than the size of a shoe itself, polishing a male shoe, must have got objection for sure. And it isn’t surprising, therefore, that ad circles have failed to recognize the effort put into it. Not that there is a lot, anyway! Skin doesn’t sell everytime. It is high time creative makers realize this.
Source:Trendhunter
And you can’t even call it a creative, cos it isn’t! It’s just an advertisement, a pathetic one at that. Competition in the world of advertising is tremendous. These guys have just served their head on a platter!